IMPACT Marketing International

Digital Marketing Schools

Four More Components Your School’s Marketing Plan Should Include

In a prior post , we introduced the concept of a small, yet effective marketing plan for your school. Rather than developing a large document that tri...

Digital Marketing Schools Inbound Marketing

A Basic Marketing Plan for Your International School (Part 1)

Like a roadmap guiding you to your destination, a good marketing plan is essential to achieving your goals. It organizes your priorities to determine ...

Content Creation Buyer Persona Blogging

How to Create Content for Your School That Families Value

While it’s important to consistently generate content for your school’s website, it’s critical that the content be valuable to the families you seek t...

Content Creation Schools Inbound Marketing

Using Storytelling In Your School’s Marketing

Last week, we discussed why storytelling is a powerful addition to your marketing efforts. This week, we’ll look more closely at how you can tell thos...

Content Creation Schools Blogging

How Storytelling Makes Your International School Stand Out

As we’ve been thrust into the fast-changing, digital world of today, we have a wealth of information at our fingertips. This increased access to knowl...

Content Creation Digital Marketing Schools Inbound Marketing Lead Nurturing

3 Ways to Generate Content for Lead Nurturing Campaigns

Content production is one of the biggest challenges marketing and admissions departments face. Your team is already working at maximum capacity and th...

Digital Marketing Schools Inbound Marketing Lead Nurturing

How to Get a Candidate to KNOW, LIKE and TRUST You Through Lead Nurturing

FACT: All of us like to conduct business with people that we know or feel like we know.

SEO Content Creation Digital Marketing Schools Blogging

6 Reasons Why Your School Needs to Blog

Your marketing and communications department is strapped for time and resources. You’re trying to prioritize what content gets written and distributed...

SEO Schools Inbound Marketing Blogging

5 More Ways to Optimize Blog Posts for Your School

In part 1 of this series , we explained the importance of using the principles of search engine optimization, or SEO, when creating a blog post for yo...

SEO Content Creation Inbound Marketing Blogging

5 Ways to Create Optimized Blog Posts for Your School

Blogging should be a critical part of the content strategy for your school, however, your posts won’t help increase admissions inquiries unless anyone...