IMPACT Marketing International

GDPR Inbound Marketing Businesses Schools

How to Make Sure Your Organization is GDPR Compliant

Said to be one of the most important changes in data privacy regulation in the last 20 years according to their website, the General Data Protection R...

GDPR Inbound Marketing Schools

How to Make Sure Your International School is GDPR Compliant

With the General Data Protection Regulation (GDPR) rolling out in May 2018, you’ve probably heard of it through the grapevine because of the hefty fin...

Digital Marketing Schools

Four More Components Your School’s Marketing Plan Should Include

In a prior post , we introduced the concept of a small, yet effective marketing plan for your school. Rather than developing a large document that tri...

Inbound Marketing Schools Digital Marketing

A Basic Marketing Plan for Your International School (Part 1)

Like a roadmap guiding you to your destination, a good marketing plan is essential to achieving your goals. It organizes your priorities to determine ...

Blogging Buyer Persona Content Creation

How to Create Content for Your School That Families Value

While it’s important to consistently generate content for your school’s website, it’s critical that the content be valuable to the families you seek t...

Content Creation Inbound Marketing Schools

Using Storytelling In Your School’s Marketing

Last week, we discussed why storytelling is a powerful addition to your marketing efforts. This week, we’ll look more closely at how you can tell thos...

Blogging Content Creation Schools

How Storytelling Makes Your International School Stand Out

As we’ve been thrust into the fast-changing, digital world of today, we have a wealth of information at our fingertips. This increased access to knowl...

Lead Nurturing Inbound Marketing Digital Marketing Schools Content Creation

3 Ways to Generate Content for Lead Nurturing Campaigns

Content production is one of the biggest challenges marketing and admissions departments face. Your team is already working at maximum capacity and th...

Lead Nurturing Schools Digital Marketing Inbound Marketing

How to Get a Candidate to KNOW, LIKE and TRUST You Through Lead Nurturing

FACT: All of us like to conduct business with people that we know or feel like we know.

Blogging Content Creation Digital Marketing Schools SEO

6 Reasons Why Your School Needs to Blog

Your marketing and communications department is strapped for time and resources. You’re trying to prioritize what content gets written and distributed...