IMPACT Marketing International

Content Creation Schools Inbound Marketing

Using Storytelling In Your School’s Marketing

Last week, we discussed why storytelling is a powerful addition to your marketing efforts. This week, we’ll look more closely at how you can tell thos...

Content Creation Schools Blogging

How Storytelling Makes Your International School Stand Out

As we’ve been thrust into the fast-changing, digital world of today, we have a wealth of information at our fingertips. This increased access to knowl...

SEO Content Creation Digital Marketing Schools Blogging

6 Reasons Why Your School Needs to Blog

Your marketing and communications department is strapped for time and resources. You’re trying to prioritize what content gets written and distributed...

Content Creation Schools Blogging

8 School Blog Topic Ideas to Attract Prospective Families

  You’ve invested a significant amount of resources, both time and financial, into your website – it is the virtual window into your school. Your webs...

Personas

How to Create Candidate Personas for Your School

Candidate personas will help your school attract mission appropriate families by understanding who they are.

Content Creation

What is Content Marketing?

  Content Marketing is one of my favourite strategies to talk about and the foundation of our work at IMPACT. It can also be referred to as Inbound Ma...

Digital Marketing Video Marketing

Video Marketing for 2017 and Beyond

As you think about your content marketing strategy, it's imperative that you consider adding video and if you already use video, consider adding more....

Inbound Marketing

Aligning Marketing Efforts to the Family Journey

Creating content that attracts prospective families to your website is not a one-size-fits-all strategy. First, you need to consider your target audie...

SEO

6 SEO Tips to Consider When Designing a New Website

You have taken the big step and decided to have a website built. You have grand visions that your newly claimed digital space will have visitors flock...

Social Media Uncategorized Website Design Schools

5 Online Marketing Tips that will Set Your School Apart

Education is a competitive business, one that requires the same time and attention to marketing as a successful corporation. You may have a world- cla...