IMPACT Marketing International

SEO

How website structure impacts user experience

The single most underestimated aspect of search engine optimization (SEO) is website structure as the design directly affects a user’s experience. 

SEO Digital Marketing

What to expect from your SEO service provider

Have you ever wondered what the difference is between the various search engine optimization (SEO) service providers of various SEO Consultants? 

School Marketing Personalized Marketing Techniques

Personalized Marketing Techniques for International School Marketing

As times have changed, your current school marketing plans have likely changed as well. In this blog, we share insights on how to tackle your digital ...

Digital Marketing Schools Inbound Marketing Blogging

Four Ways to Measure the Success of Your Blog Post

You probably spend a lot of time (and perhaps money) on writing and posting blogs. But how can you actually measure the success of your blogging and d...

Blogging marketing plan

What You Need to Know About Hubspot’s Contact Tier Pricing Changes

The Hubspot Inbound conference is an event that we wait for every year. While it may not achieve the same hype as an Apple launch event, Hubspot users...

Digital Marketing Schools Inbound Marketing

Five Creative Marketing Ideas for International Schools

One of the hardest steps in creating a strong marketing strategy for your online presence is coming up with creative marketing ideas for your internat...

Social Media

The Social Dilemma - 10 Ways to Protect Your Privacy Online

The Netflix documentary, The Social Dilemma, has stirred up the fears of digital media and smartphone users. Many people already have concerns about h...

Content Creation Digital Marketing

Why your business association should be podcasting

If you’re a tourism association, chamber of commerce, business networking group, winery promoter, retail or hospitality association or any group with ...

Digital Marketing

What do you need right now to navigate admissions through this pandemic?

No one knows how long COVID will impact our lives and the lives of the families you serve. People continue to talk about the “new normal”, but very li...

Digital Marketing marketing plan

Building an International Digital Marketing Strategy

T he importance of adjusting your digital marketing strategy for international reach cannot be emphasized enough. Search engine query results differ g...

SEO Blogging

Three Easy Ways to Find the Perfect Keywords for your Blogs

Blog posts - and content in general - are an essential component to your marketing strategy. But if you don’t conduct keyword research and people can’...

Content Creation Blogging

Content Ideas for Each Stage of the Admissions Journey

In a global pandemic, the way you speak and what you write about is more important than ever.