IMPACT Marketing International

Businesses Schools Inbound Marketing GDPR

How to Make Sure Your Organization is GDPR Compliant

Said to be one of the most important changes in data privacy regulation in the last 20 years according to their website, the General Data Protection R...

Schools Inbound Marketing GDPR

How to Make Sure Your International School is GDPR Compliant

With the General Data Protection Regulation (GDPR) rolling out in May 2018, you’ve probably heard of it through the grapevine because of the hefty fin...

Content Creation Buyer Persona Blogging

How to Create Content for Your School That Families Value

While it’s important to consistently generate content for your school’s website, it’s critical that the content be valuable to the families you seek t...

Content Creation Schools Inbound Marketing

Using Storytelling In Your School’s Marketing

Last week, we discussed why storytelling is a powerful addition to your marketing efforts. This week, we’ll look more closely at how you can tell thos...

SEO Content Creation Digital Marketing Schools Blogging

6 Reasons Why Your School Needs to Blog

Your marketing and communications department is strapped for time and resources. You’re trying to prioritize what content gets written and distributed...

SEO Schools Inbound Marketing Blogging

5 More Ways to Optimize Blog Posts for Your School

In part 1 of this series , we explained the importance of using the principles of search engine optimization, or SEO, when creating a blog post for yo...

SEO Content Creation Inbound Marketing Blogging

5 Ways to Create Optimized Blog Posts for Your School

Blogging should be a critical part of the content strategy for your school, however, your posts won’t help increase admissions inquiries unless anyone...

Content Creation Schools Blogging

8 School Blog Topic Ideas to Attract Prospective Families

  You’ve invested a significant amount of resources, both time and financial, into your website – it is the virtual window into your school. Your webs...

Personas

How to Create Candidate Personas for Your School

Candidate personas will help your school attract mission appropriate families by understanding who they are.

Digital Marketing Video Marketing

Video Marketing for 2017 and Beyond

As you think about your content marketing strategy, it's imperative that you consider adding video and if you already use video, consider adding more....

Inbound Marketing

Aligning Marketing Efforts to the Family Journey

Creating content that attracts prospective families to your website is not a one-size-fits-all strategy. First, you need to consider your target audie...

SEO

6 SEO Tips to Consider When Designing a New Website

You have taken the big step and decided to have a website built. You have grand visions that your newly claimed digital space will have visitors flock...