IMPACT Marketing International

Digital Marketing Schools Inbound Marketing Lead Nurturing

How to Get a Candidate to KNOW, LIKE and TRUST You Through Lead Nurturing

FACT: All of us like to conduct business with people that we know or feel like we know.

SEO Content Creation Digital Marketing Schools Blogging

6 Reasons Why Your School Needs to Blog

Your marketing and communications department is strapped for time and resources. You’re trying to prioritize what content gets written and distributed...

SEO Schools Inbound Marketing Blogging

5 More Ways to Optimize Blog Posts for Your School

In part 1 of this series , we explained the importance of using the principles of search engine optimization, or SEO, when creating a blog post for yo...

SEO Content Creation Inbound Marketing Blogging

5 Ways to Create Optimized Blog Posts for Your School

Blogging should be a critical part of the content strategy for your school, however, your posts won’t help increase admissions inquiries unless anyone...

Content Creation Schools Blogging

8 School Blog Topic Ideas to Attract Prospective Families

  You’ve invested a significant amount of resources, both time and financial, into your website – it is the virtual window into your school. Your webs...

Personas

How to Create Candidate Personas for Your School

Candidate personas will help your school attract mission appropriate families by understanding who they are.

Content Creation

What is Content Marketing?

  Content Marketing is one of my favourite strategies to talk about and the foundation of our work at IMPACT. It can also be referred to as Inbound Ma...

Digital Marketing Video Marketing

Video Marketing for 2017 and Beyond

As you think about your content marketing strategy, it's imperative that you consider adding video and if you already use video, consider adding more....

Inbound Marketing

Aligning Marketing Efforts to the Family Journey

Creating content that attracts prospective families to your website is not a one-size-fits-all strategy. First, you need to consider your target audie...

SEO

6 SEO Tips to Consider When Designing a New Website

You have taken the big step and decided to have a website built. You have grand visions that your newly claimed digital space will have visitors flock...