IMPACT Marketing International

Digital Marketing

What do you need right now to navigate admissions through this pandemic?

No one knows how long COVID will impact our lives and the lives of the families you serve. People continue to talk about the “new normal”, but very li...

Digital Marketing marketing plan

Building an International Digital Marketing Strategy

T he importance of adjusting your digital marketing strategy for international reach cannot be emphasized enough. Search engine query results differ g...

SEO Blogging

Three Easy Ways to Find the Perfect Keywords for your Blogs

Blog posts - and content in general - are an essential component to your marketing strategy. But if you don’t conduct keyword research and people can’...

Content Creation Blogging

Content Ideas for Each Stage of the Admissions Journey

In a global pandemic, the way you speak and what you write about is more important than ever.

Digital Marketing Schools

How to Create a Basic Marketing Plan for your International School Part 2

In a prior post , we introduced the concept of a small, yet effective marketing plan for your school. Rather than developing a large document that tri...

SEO Content Creation Blogging

How to write an SEO Friendly Blog Post

Writing an SEO friendly blog post, meaning a post that will be found through search engines, while ensuring it will also be compelling to the desired ...

Digital Marketing Schools Inbound Marketing

How to Create a Basic Marketing Plan for your International School  Part 1

Like a roadmap guiding you to your destination, a good marketing plan is essential to achieving your goals. It organizes your priorities to determine ...

Content Creation Schools Blogging

How Storytelling Makes Your International School Stand Out

As we’ve been thrust into the fast-changing, digital world of today, we have a wealth of information at our fingertips. This increased access to knowl...

Businesses Inbound Marketing

A Message from IMPACT CEO about COVID-19

Hello Friends, Our world is in upheaval at the moment and the only thing more tiresome than messages about COVID-19 is that we are faced with this cri...

Businesses

How to Productively Work in a Remote Environment

With the global landscape changing daily because of the coronavirus outbreak, more and more organizations will be forced to shift to a remote work env...

Content Creation

What is Content Marketing?

  Content Marketing is one of my favourite strategies to talk about and the foundation of our work at IMPACT. It can also be referred to as Inbound Ma...

Digital Marketing Schools Inbound Marketing Lead Nurturing

How to Get Families to KNOW, LIKE, and TRUST You Through Lead Nurturing

FACT: All of us like to conduct business with people that we know or feel like we know.