IMPACT Marketing International

Content Creation Buyer Persona Blogging

How to Create Content for Your School That Families Value

While it’s important to consistently generate content for your school’s website, it’s critical that the content be valuable to the families you seek t...

Content Creation Schools Inbound Marketing

Using Storytelling In Your School’s Marketing

Last week, we discussed why storytelling is a powerful addition to your marketing efforts. This week, we’ll look more closely at how you can tell thos...

Content Creation Schools Blogging

How Storytelling Makes Your International School Stand Out

As we’ve been thrust into the fast-changing, digital world of today, we have a wealth of information at our fingertips. This increased access to knowl...

Content Creation Digital Marketing Schools Inbound Marketing Lead Nurturing

3 Ways to Generate Content for Lead Nurturing Campaigns

Content production is one of the biggest challenges marketing and admissions departments face. Your team is already working at maximum capacity and th...

SEO Content Creation Digital Marketing Schools Blogging

6 Reasons Why Your School Needs to Blog

Your marketing and communications department is strapped for time and resources. You’re trying to prioritize what content gets written and distributed...

SEO Content Creation Inbound Marketing Blogging

5 Ways to Create Optimized Blog Posts for Your School

Blogging should be a critical part of the content strategy for your school, however, your posts won’t help increase admissions inquiries unless anyone...

Content Creation Schools Blogging

8 School Blog Topic Ideas to Attract Prospective Families

  You’ve invested a significant amount of resources, both time and financial, into your website – it is the virtual window into your school. Your webs...

Content Creation

What is Content Marketing?

  Content Marketing is one of my favourite strategies to talk about and the foundation of our work at IMPACT. It can also be referred to as Inbound Ma...