IMPACT Marketing International

Content Creation Digital Marketing

Why your business association should be podcasting

If you’re a tourism association, chamber of commerce, business networking group, winery promoter, retail or hospitality association or any group with ...

Digital Marketing

What do you need right now to navigate admissions through this pandemic?

No one knows how long COVID will impact our lives and the lives of the families you serve. People continue to talk about the “new normal”, but very li...

Digital Marketing marketing plan

Building an International Digital Marketing Strategy

T he importance of adjusting your digital marketing strategy for international reach cannot be emphasized enough. Search engine query results differ g...

Digital Marketing Schools

How to Create a Basic Marketing Plan for your International School Part 2

In a prior post , we introduced the concept of a small, yet effective marketing plan for your school. Rather than developing a large document that tri...

Digital Marketing Schools Inbound Marketing

How to Create a Basic Marketing Plan for your International School  Part 1

Like a roadmap guiding you to your destination, a good marketing plan is essential to achieving your goals. It organizes your priorities to determine ...

Digital Marketing Schools Inbound Marketing Lead Nurturing

How to Get Families to KNOW, LIKE, and TRUST You Through Lead Nurturing

FACT: All of us like to conduct business with people that we know or feel like we know.

Content Creation Digital Marketing Schools Inbound Marketing Lead Nurturing

3 Ways to Generate Content for Lead Nurturing Campaigns

Content production is one of the biggest challenges marketing and admissions departments face. Your team is already working at maximum capacity and th...

SEO Content Creation Digital Marketing Schools Blogging

6 Reasons Why Your School Needs to Blog

Your marketing and communications department is strapped for time and resources. You’re trying to prioritize what content gets written and distributed...

Digital Marketing Video Marketing

Video Marketing for 2017 and Beyond

As you think about your content marketing strategy, it's imperative that you consider adding video and if you already use video, consider adding more....