IMPACT Marketing International

Businesses Schools Inbound Marketing GDPR

How to Make Sure Your Organization is GDPR Compliant

Said to be one of the most important changes in data privacy regulation in the last 20 years according to their website, the General Data Protection R...

Schools Inbound Marketing GDPR

How to Make Sure Your International School is GDPR Compliant

With the General Data Protection Regulation (GDPR) rolling out in May 2018, you’ve probably heard of it through the grapevine because of the hefty fin...

Digital Marketing Schools Inbound Marketing

A Basic Marketing Plan for Your International School (Part 1)

Like a roadmap guiding you to your destination, a good marketing plan is essential to achieving your goals. It organizes your priorities to determine ...

Content Creation Schools Inbound Marketing

Using Storytelling In Your School’s Marketing

Last week, we discussed why storytelling is a powerful addition to your marketing efforts. This week, we’ll look more closely at how you can tell thos...

Content Creation Digital Marketing Schools Inbound Marketing Lead Nurturing

3 Ways to Generate Content for Lead Nurturing Campaigns

Content production is one of the biggest challenges marketing and admissions departments face. Your team is already working at maximum capacity and th...

Digital Marketing Schools Inbound Marketing Lead Nurturing

How to Get a Candidate to KNOW, LIKE and TRUST You Through Lead Nurturing

FACT: All of us like to conduct business with people that we know or feel like we know.

SEO Schools Inbound Marketing Blogging

5 More Ways to Optimize Blog Posts for Your School

In part 1 of this series , we explained the importance of using the principles of search engine optimization, or SEO, when creating a blog post for yo...

SEO Content Creation Inbound Marketing Blogging

5 Ways to Create Optimized Blog Posts for Your School

Blogging should be a critical part of the content strategy for your school, however, your posts won’t help increase admissions inquiries unless anyone...

Inbound Marketing

Aligning Marketing Efforts to the Family Journey

Creating content that attracts prospective families to your website is not a one-size-fits-all strategy. First, you need to consider your target audie...