Meta Momentum: Igniting Growth in International School Enrollment Strategy

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When developing a marketing plan for school admissions, staying ahead of competitors demands innovative strategies that resonate with evolving digital trends. International schools are increasingly incorporating Meta Ads into their international school enrollment strategy and using the power of momentum to ignite growth in a marketing plan for school admissions that delivers results and drives enrollment. 


Why international schools need a Meta Ads strategy

To outshine competitors in international school marketing, schools must adopt inventive approaches that resonate with the ever-evolving digital landscape. By embracing the power of Meta Ads, schools can develop an enrollment marketing strategy that includes building brand awareness and community engagement, ultimately resulting in more inquiries from culture-matched families.

Here’s why international schools need to incorporate a Meta Ads strategy into their marketing plan for school admissions.


Global reach to a diverse audience

With their extensive user base of over 2.9 billion active members on Facebook and 2.35 billion on Instagram, Meta platforms offer a unique opportunity for international schools to reach a global audience. This global reach is invaluable, allowing schools to connect with parents and students from all over the world. 


Targeted marketing for enrollment success

A great benefit of using Meta Ads in an international school enrollment strategy is the ability to target ads to a specific audience. Meta Ads provide sophisticated tools for audience targeting, allowing schools to tailor their messages to specific audiences based on demographics, interests, and behaviours. 


Visibility in a crowded digital space

As anyone who has been on the internet knows, there’s a lot of information out there to sift through. In the especially crowded and competitive international school market, it can be challenging to stand out and not have a school’s presence overshadowed by competition. Meta Ads cut through the noise, offering strategic placement to ensure that a school’s message is seen by the right people at the right time. 


Enhancing brand awareness

Building a strong brand is integral to the success of a marketing plan for school admissions. Meta Ads contribute significantly to brand awareness by putting your school in front of a huge audience of over five billion people between Facebook and Instagram.  


Adapting to shifting parental behaviour

While word-of-mouth is typically part of a family’s decision-making process, prospective parents turn to digital platforms not only to gather information about the schools in an area that are of interest to them but also to get a sense of the school’s culture and community. A Meta Ads strategy aligns with this behaviour, meeting parents where they are most active online. 


Complementing traditional marketing plans

The relevancy of traditional marketing methods has not disappeared completely, but by incorporating a Meta Ads strategy into a marketing plan for school admissions, international schools create a symbiotic relationship where each strategy compliments the other. While traditional methods may speak to one group of prospective parents, Meta Ads add a dynamic and interactive dimension to an international school marketing plan, engaging the more digital-savvy parents effectively. 


Data-driven insights for informed decisions

An important benefit of incorporating Meta Ads into an international school marketing plan is the data derived from Meta Ads use. Meta Ads provide comprehensive analytics, offering insights into campaign performance, audience engagement, and, ultimately areas for improvement. Schools can use the information derived from data and analytics to make data-driven decisions and ultimately improve their overall marketing plan for school admissions. 


Fostering engagement and interaction

Interactive content is key to engaging with prospective parents and students. Meta Ads foster engagement, as they allow interactive features, including likes, comments, and shares, that amplify the school’s reach. A share or a like from a current parent promoter can add legitimacy to a school’s message and add authentic experiences and opinions to the digital conversation about a school. 


More than just ads - it’s about momentum 

A Meta Ads strategy is not just about placing ads and hoping for the best; it’s about strategically positioning your international school in the digital space where enrollment decisions are increasingly being made. The global reach, precision targeting, and interactive nature of Meta Ads make them a vital component of a comprehensive marketing plan for school admissions. As international schools navigate the complexities of an international school enrollment strategy, embracing Meta Ads can be the spark for adding momentum to your marketing strategies, ultimately igniting growth and reaching new heights of success.



Kerra Seay

Kerra is an incredibly talented writer who fearlessly pursues her passions wherever they may lead. With a degree from Carleton University's School of Journalism, she has honed her skills in investigative reporting, creative writing, and strategic communication. Kerra joined IMPACT as a freelance writer and quickly rose through the ranks, serving as a Lead Content Writer and later as the Manager of Content Strategy. Now, in her current role as a School IMPACT Consultant, she brings her expertise to help schools achieve their goals, reveling in developing creative solutions. As a military spouse, Kerra understands the challenges faced by the expat community and the courage required to embrace change and adapt to new environments. When she's not writing, you'll find Kerra exploring her neighborhood with her dog, Finnegan, hanging out with her cats Max and Oscar, or indulging in her love for horror movies with her husband.