IMPACT Marketing International

Schools

How to Measure a Content Marketing Strategy for International Schools

Part 1: Measuring All Users Traffic with Google Analytics

Blogging marketing plan

What You Need to Know About Hubspot’s Contact Tier Pricing Changes

The Hubspot Inbound conference is an event that we wait for every year. While it may not achieve the same hype as an Apple launch event, Hubspot users...

Content Creation

What is Content Marketing?

  Content Marketing is one of my favourite strategies to talk about and the foundation of our work at IMPACT. It can also be referred to as Inbound Ma...

Digital Marketing Schools Inbound Marketing Lead Nurturing

How to Get Families to KNOW, LIKE, and TRUST You Through Lead Nurturing

FACT: All of us like to conduct business with people that we know or feel like we know.

Content Creation Digital Marketing Schools Inbound Marketing Lead Nurturing

3 Ways to Generate Content for Lead Nurturing Campaigns

Content production is one of the biggest challenges marketing and admissions departments face. Your team is already working at maximum capacity and th...

Content Creation Buyer Persona Blogging

How to Create Content for Your School That Families Value

While it’s important to consistently generate content for your school’s website, it’s critical that the content be valuable to the families you seek t...

Personas

How to Create Candidate Personas for Your School

Candidate personas will help your school attract mission appropriate families by understanding who they are.

Digital Marketing Video Marketing

Video Marketing for 2017 and Beyond

As you think about your content marketing strategy, it's imperative that you consider adding video and if you already use video, consider adding more....

Inbound Marketing

Aligning Marketing Efforts to the Family Journey

Creating content that attracts prospective families to your website is not a one-size-fits-all strategy. First, you need to consider your target audie...

SEO

6 SEO Tips to Consider When Designing a New Website

You have taken the big step and decided to have a website built. You have grand visions that your newly claimed digital space will have visitors flock...